Liesbeth Deddens

Currently working on

Online marketing for a greentech start-up
Expanding the reach of an NGO in Women's Health

About

Marketing consultant. Problem solver. Data driven. Fast thinker.
I studied communication sciences. After that I worked in event management, content management, performance marketing and growth hacking. The golden thread through all my work is that I always look for data driven decisions. I have worked for universities, big corporates, SMEs and agencies. The budget and processes might be different, but my goal is always the same: to have a positive impact. Sustainability drives me. Sustainability for the environment, sustainability in relationships, and sustainable solutions.
I give a special offer for NGO's and projects aligning to the SDG's.

What stands out

I love being in a challenging mountain environment and taking on long sport challenges - just to see what is possible. I have been volunteering for most of my life (Greenpeace, Greenbuzz and Climbaid).
Why is this relevant? Because in work I have the same mentality. Always curious, learning and improving and ready to help. I am optimistic, energetic and fast. I dive into projects with speed and efficiency because I call upon 20 years of experience. One positive feedback I always get: Liesbeth is very responsive.

Services

Content and Product Marketing

From creating stand alone mails or ad-texts or a content plan. The focus is on placing your product in front of the right target group with several touch points (on several media).

SEA and Social Media Ads

Google Ads, Meta, Tiktok, Linkedin and Reddit. Writing ad text, creating campaigns, testing, analysing, checking your set-up or any part of this.

Growth Hacking

I help you identify quick wins based on tests. Wondering what target group converts best? Or what message or medium? Let’s find out!

Interim Marketing Management

Do you have a gab in your internal marketing resources? Maybe you need to hire a new marketing manager. Contact me to talk about an interim solution.

Marketing Strategy

Do you have a new product or service? Or is it time for a refresh? Tell me your goal and I will give you recommendations including target groups, suggested networks, budget, timing and expected outcome.

Coaching

Are you new to the world of online marketing? Or could you use a fresh look at your current marketing setup? From insights to action! I will help you to take the next steps to take your online marketing forward.

Ways of working

What to expect? I’ll drive your project forward. With an honest and data driven approach. If a solution isn't clear, I will find the answer! The part that I love most: analyse the data and implement improvements. We can work together on an hourly basis, on a project basis, on a retainer basis or as an interim solution to your internal resources.

In Liesbeth I have found a professional and friendly partner who supports me and my business in all aspects of online marketing. From the campaign strategy and setup to the evaluation, reporting and optimization of the campaigns. She does everything with a lot of expertise and enthusiasm. It's a lot of fun working with her.

Elam Agam

Lebensrebellen.com

What I liked most was how uncomplicated and fast the content project went. The input was professional, deeper than expected and not just focussed on improving the text in itself but to really make the content clearer for the users.

Anna Schulenburg

Permutation

Liesbeth is helping us with content performance management and all things concerning our communications. She is not only passionate about sustainability but also about being a contributing part of our team!

Lena Stüdeli

Greenbuzz

Liesbeth consistently delivers on any project she takes on, often ahead of schedule and with a smile. As the person measuring the performance of the content we produce, her insights have helped us make valuable improvements to our content, ensuring we serve our customers (eBay sellers) to the very best of our abilities.

Alice Gbelia

eBay

Marketing Consultancy